Martin Béland, President
After 5 years in the salmon farming business, in 1992 Martin Béland began selling his own brand of certified organic maple syrup "Canadian Heritage Organics" in and around Vancouver and Victoria. Canadian Heritage Organics was the first readily available brand of certified organic maple syrup in the Western Canadian marketplace and is now a well-established national brand. Martin quickly branched out from strictly maple syrup sales creating "Beland Organic Foods" which has since expanded into almost every category in the natural foods business. This success was achieved through Martin's strong business skills, good ethics, and sheer tenacity. Martin continues today as the president and owner of the Béland Organic Foods. In this role, he oversees all operations and keeps a careful eye open for new Canadian manufacturers that might be a good match for his company's expertise. Because Martin is so dedicated to the hard-working food producers and manufacturers of Canada, he loves to help them achieve their financial and sales goals.
Between business trips all over the country (and all over the world!) Martin enjoys hiking and cycling around his quiet rural home outside of Quebec City. Martin is a true organic foods pioneer whom sees himself as a French and English speaking chameleon in the industry. At the most basic, he'd like nothing more than to share a good meal with anyone in Canada.
"I am very happy and fortunate to be working with all of my highly committed team members." M. Beland.
Rosa Awad, Assistant to the President
Rosa Awad was born in Moncton New Brunswick but recently made the move to Quebec City with her young family. Growing up in the Maritimes and living in an Acadian community she is fluently bilingual and is enjoying practicing her French where possible. With a business degree and a specialty in human relations, she's had extensive and varied experience in office settings with her own family's business, in the transport industry, and loves the challenge of her new surroundings. She is passionate about animal rights and welfare and strives for green, active and healthy living for herself and her family.
Rosa is overjoyed to join the Beland Organic Foods family as Martin Béland's assistant. She will be assisting with all administrative aspects, including invoicing, answering calls and requests, follow-ups, translations as well as all other activities required to help maintain BOF's high quality standards. When not working, Rosa is spending time with her family, trying to keep up with her daughters, writing for various blogs and websites, snapping photos where possible, doing yoga or curled up with a book.
Francisco Alba, Western Canadian Sales Manager
Living in Vancouver (BC) Canada for the past 10 years, Francisco has developed a passion for food, with his experience in retail and wholesale and a combination of his studies in Business Administration and International Commerce degree. He has learned that the market is more demanding every day and that our society requires a higher level of satisfaction when it comes to fulfilling its needs.
He enjoys negotiating prices and selecting quality products that have great potential in the local markets as well as establishing good relationships between the manufacturers and retailers. Joining the Beland Organic Foods team, he will lookover the merchandising and sales as well as identify opportunities for growth and development of the organic market in western Canada.
When he is not at work he is training for IronMan Triathlon or relaxing with friends and family.
Todd Bozohora, Ontario Sales Manager
Todd has international experience working in sales and business development in the organic food, technology, wine and recruiting sectors. He originally studied Environmental Studies and Economic History at university and subsequently spent years living in Asia including Japan and India. Following one of his returns from Asia, his passion for organic farming and foods led him to study winemaking and viticulture where he worked professionally in Canada's wine industry including time spent at organic farms, wineries and vineyards. Recognizing the need for truly healthy, lower calorie beverages Todd translated his beverage skills to the making, brewing and sale of his own brand of organic beverages,'Té Organic Iced Tea'. As a successful organic business owner Todd understands and is dedicated to the success of his clients and is passionate about expanding their sales.
Todd loves to develop new business and enhance existing accounts while continually developing excellent relations with customers and suppliers. With the Béland Organic Foods team, Todd manages sales and business development in Ontario, as well as identifying opportunities for growth and development of the organic market in Canada.