Martin Béland, President
After 5 years in the salmon farming business, in 1992 Martin Béland began selling his own brand of certified organic maple syrup "Canadian Heritage Organics" in and around Vancouver and Victoria. Canadian Heritage Organics was the first readily available brand of certified organic maple syrup in the Western Canadian marketplace and is now a well-established national brand. Martin quickly branched out from strictly maple syrup sales creating "Beland Organic Foods" which has since expanded into almost every category in the natural foods business. This success was achieved through Martin's strong business skills, good ethics, and sheer tenacity. Martin continues today as the president and owner of the Béland Organic Foods. In this role, he oversees all operations and keeps a careful eye open for new Canadian manufacturers that might be a good match for his company's expertise. Because Martin is so dedicated to the hard-working food producers and manufacturers of Canada, he loves to help them achieve their financial and sales goals.
Between business trips all over the country (and all over the world!) Martin enjoys hiking and cycling around his quiet rural home outside of Quebec City. Martin is a true organic foods pioneer whom sees himself as a French and English speaking chameleon in the industry. At the most basic, he'd like nothing more than to share a good meal with anyone in Canada.
"I am very happy and fortunate to be working with all of my highly committed team members." M. Beland.
Francisco Alba, Western Canadian Sales Manager
Living in Vancouver (BC) Canada for the past 10 years, Francisco has developed a passion for food, with his experience in retail and wholesale and a combination of his studies in Business Administration and International Commerce degree. He has learned that the market is more demanding every day and that our society requires a higher level of satisfaction when it comes to fulfilling its needs.
He enjoys negotiating prices and selecting quality products that have great potential in the local markets as well as establishing good relationships between the manufacturers and retailers. Joining the Beland Organic Foods team, he will lookover the merchandising and sales as well as identify opportunities for growth and development of the organic market in western Canada.
When he is not at work he is training for IronMan Triathlon or relaxing with friends and family.